Figure 9-9

-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The meal occasion (product grouping)that comprises the largest product grouping is
A)breakfast.
B)lunch.
C)between-meal snack.
D)dinner.
E)after-dinner snack.

Question

Figure 9-9
 
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The meal occasion (product grouping)that comprises the largest product grouping is
A)breakfast. 
B)lunch. 
C)between-meal snack. 
D)dinner. 
E)after-dinner snack.

Quizplus · Accepted Answer

Totaling the meal columns vertically shows the "lunch" meal occasion to have the most "units" of sales (14)of the five product grouping columns.

Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's