Figure 9-9

-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The largest potential market segment consists of
A)students that live in a dormitory.
B)students that live in an apartment.
C)students that are day commuters.
D)students that are night commuters.
E)faculty or staff members.

Question

Figure 9-9
 
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The largest potential market segment consists of
A)students that live in a dormitory. 
B)students that live in an apartment. 
C)students that are day commuters. 
D)students that are night commuters. 
E)faculty or staff members.

Quizplus · Accepted Answer

Totaling the market segment rows horizontally shows that students living in an apartment is the largest segment with 9 "units" of sales of the student market segments.

Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's