Figure 9-9

-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is
A)the level of discretionary income the student has.
B)whether the student lives near the campus or far away.
C)whether the student has the disposable income to eat at Wendy's.
D)combining where the student lives,if on campus,or what time the student commutes.
E)the meals eaten at the Wendy's restaurant.

Question

Figure 9-9
 
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is
A)the level of discretionary income the student has. 
B)whether the student lives near the campus or far away. 
C)whether the student has the disposable income to eat at Wendy's. 
D)combining where the student lives,if on campus,or what time the student commutes. 
E)the meals eaten at the Wendy's restaurant.

Quizplus · Accepted Answer

The method of segmenting the student market combines where they live if they are not commuters (dormitory or apartment)and when they are on campus if they are commuters (day or night).

Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's