Figure 10-1

-Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the
A)amount of money the customer is willing and able to spend.
B)number of competing or substitute products.
C)demographics of the consumer.
D)frequency of purchase.
E)consumer segmentation characteristics.

Question

Figure 10-1
 
-Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the
A)amount of money the customer is willing and able to spend. 
B)number of competing or substitute products. 
C)demographics of the consumer. 
D)frequency of purchase. 
E)consumer segmentation characteristics.

Quizplus · Accepted Answer

The four types of consumer products differ in terms of the: (1)effort the consumer spends on the decision,(2)attributes used in making the purchase decision,and (3)frequency of purchase.

Figure 10-1 -Consumer Products Are Classified into Four Categories Based on the Categories