Figure 10-1

-Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)
A)unsought product.
B)shopping product.
C)convenience product.
D)specialty product.
E)support product.

Question

Figure 10-1
 
-Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)
A)unsought product. 
B)shopping product. 
C)convenience product. 
D)specialty product. 
E)support product.

Quizplus · Accepted Answer

Figure 10-1 shows that very infrequent purchases and some comparison shopping characterize the purchase behavior of consumers for unsought products such as a thesaurus.Awareness is described as essential.

Figure 10-1 -Very Infrequent Purchases and Limited Distribution Are Characteristic of Products