Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as a(n)
A)shopping product.
B)convenience product.
C)a specialty product.
D)unsought product.
E)business product.

Question

Quizplus · Accepted Answer

Unsought products are items that the consumer either does not know about or knows about but does not initially want.While most consumers know about dental checkups,they also know the service can be very expensive and perhaps uncomfortable,especially if the consumer hasn't seen the dentist for the past five years.He or she may not initially want this service,perhaps being afraid of what the checkup might reveal.

Fifty Percent or More of American Adults Have Not Had