One of the eight primary marketing-related reasons for new-product failure is
A)not listening to the voice of the engineer.
B)poor execution of the marketing mix.
C)too much advertising or too aggressive a tone for it.
D)failure to anticipate competitors' actions.
E)insufficient funding for rollout.

Question

Quizplus · Accepted Answer

There are eight main marketing reasons a new product can fail: (1)insignificant point of difference,(2)incomplete market and product protocol before product development starts,(3)not satisfying customer needs on critical factors,(4)bad timing,(5)no economical access to buyers,(6)poor execution of the marketing mix,(7)too little market attractiveness,and (8)poor product quality.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure