Hewlett-Packard introduced its HP Tablet a few years after Apple launched its original iPad,about the same time Apple introduced its next-generation iPad2.HP Tablet sales were very disappointing,and Hewlett-Packard eventually killed the product.According to the text,the primary reason for the HP Tablet's failure was due in large part to
A)bad timing.
B)not satisfying customer needs on critical factors.
C)poor product quality.
D)an insignificant point of difference.
E)incomplete market and product protocol.

Question

Quizplus · Accepted Answer

Bad timing occurs when a product is introduced too soon,too late,or when consumer tastes are shifting dramatically.Hewlett-Packard introduced its HP Tablet a few years after Apple launched its original iPad,about the same time Apple introduced its next-generation iPad 2 that featured multiple apps.Hewlett-Packard was late and its HP Tablet was significantly behind in apps compared to the iPad 2.Failure to deliver a product that satisfied consumer preferences in a timely manner caused Hewlett-Packard to abandon its HP Tablet two months after its introduction.

Hewlett-Packard Introduced Its HP Tablet a Few Years After Apple