In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?
A)idea generation
B)screening and evaluation
C)new-product strategy development
D)business analysis
E)development

Question

Quizplus · Accepted Answer

The purpose of the new-product strategy development stage is to define the role for a new product in terms of the firm's overall objectives,so it uses SWOT analysis and environmental scanning in its assessment.

In Which Stage of the New-Product Development Process Would a Firm