An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?
A) business analysis
B) screening and evaluation
C) new-product strategy development
D) development
E) every stage with the exception of new-product strategy development

Question

Quizplus · Accepted Answer

The "business fit" assessment, including economic production and marketing strategy, occurs during the business analysis stage.

An Assessment of the "Business Fit" of the Proposed New