If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.
A)development
B)market testing
C)idea generation
D)screening and evaluation
E)business analysis

Question

Quizplus · Accepted Answer

Development is the stage of the new-product development process that involves turning the idea on paper into a prototype.This results in a demonstrable,producible product that involves not only manufacturing the product efficiently but also performing laboratory and consumer tests to ensure the product meets the standards established for its protocol.Car manufacturers have done extensive safety tests by crashing their cars into concrete walls.

If You Watch Television,you May Have Seen the Ads That