Question 1

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the ________ stage of the new-product development process.
A)new-product strategy development
B)development
C)business analysis
D)screening and evaluation
E)market testing

Accepted Answer

At the development stage,the idea on paper is turned into an actual prototype.The firm not only manufactures a prototype,but it also performs laboratory and consumer safety tests to ensure the product meets the standards set.Note that this is not the market testing stage because the products are not offered for sale.

Question 2

All of the following actions occur during the business analysis stage of the new-product development process except which?
A)using capacity management to find ways to match the availability of the service offering to when it is needed
B)assessing the marketing and product synergies related to the company's existing operations
C)turning the idea on paper into a prototype
D)determining whether the new product can be protected with a patent or copyright
E)assessing whether the proposed new product fits with the company's mission and objectives

Accepted Answer

Turning the idea on paper into a prototype occurs during the development stage rather than the business analysis stage of the new-product development process.

Question 3

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?
A)market testing
B)idea generation
C)screening and evaluation
D)development
E)business analysis

Accepted Answer

Development is the stage of the new-product development process that involves turning the idea on paper into a prototype.This results in a demonstrable,producible product that involves not only manufacturing the product efficiently but also performing laboratory and consumer tests to ensure the product meets the standards established for its protocol.

Question 4

Business analysis is the stage of the new-product development process
A)during which the target markets are selected and resources are allocated to reach them.
B)during which the target market segments that show potential are selected and those that do not are eliminated.
C)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)during which there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI)that the new product will give back to the firm.
E)that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

Accepted Answer

Key term definition-business analysis.

Question 5

________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.
A)Capacity management
B)Customer experience management
C)Derived demand
D)Internal marketing
E)The key service factor

Accepted Answer

Customer experience management (CEM)is the process of managing the entire customer experience within the company.Marketers must consider employees' interactions with customers so that the new services are consistently delivered and experienced,clearly differentiated from other service offerings,and relevant and valuable to the target market.

Question 6

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as
A)idea generation.
B)screening and evaluation.
C)business analysis.
D)commercialization.
E)development.

Accepted Answer

Key term definition-development.

Question 7

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?
A)idea generation
B)market testing
C)business analysis
D)development
E)commercialization

Accepted Answer

Business analysis requires not only detailed financial projections but also assessments of the marketing and product synergies related to the company's existing operations.

Question 8

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as
A)new-product strategy development.
B)idea generation.
C)crowdsourcing.
D)market testing.
E)a concept test.

Accepted Answer

Key term definition-concept tests.

Question 9

If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.
A)development
B)market testing
C)idea generation
D)screening and evaluation
E)business analysis

Accepted Answer

Development is the stage of the new-product development process that involves turning the idea on paper into a prototype.This results in a demonstrable,producible product that involves not only manufacturing the product efficiently but also performing laboratory and consumer tests to ensure the product meets the standards established for its protocol.Car manufacturers have done extensive safety tests by crashing their cars into concrete walls.

Question 10

In the new-product development process,product ideas that survive the business analysis stage proceed to the ________ stage.
A)market testing
B)screening and evaluation
C)business analysis
D)development
E)commercialization

Accepted Answer

In the new-product development process,Stage 4,business analysis,is followed by Stage 5,development.

Question 11

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)every stage with the exception of new-product strategy development

Accepted Answer

The business analysis stage assesses the total business fit of the proposed new product with the company's mission and objectives-from whether the product or service can be economically produced to the marketing strategy needed to have it succeed in the marketplace.

Question 12

A prototype is a
A)miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization.
B)full-scale operating model of the product or service under development.
C)sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release.
D)simulated operating model of the product given to consumers to use in full-scale field testing.
E)digital version of a product produced in multiple shapes,colors,and sizes to determine which version of the product customers like best.

Accepted Answer

Key term definition-prototype.

Question 13

Recently,the Google team announced its fleet of driverless cars had completed over 1 million miles of "autonomous driving." The Google driverless car is at which stage of the new-product development process?
A)development.
B)market testing.
C)idea generation.
D)screening and evaluation.
E)business analysis.

Accepted Answer

Development is the stage of the new-product development process that involves turning the idea on paper into a prototype.Google's driverless car is an extreme example of the complexity of the Stage 5 development process for a durable consumer good.The Google team consists of 15 engineers and has a fleet of 10 vehicles as the test models.

Question 14

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as
A)idea generation.
B)business analysis.
C)marketing analysis.
D)product development.
E)commercialization.

Accepted Answer

Key term definition-business analysis.

Question 15

Development is the stage of the new-product development process
A)where initial ideas are generated and discussed.
B)that turns an idea on paper into a prototype.
C)where product characteristics and product benefits are selected.
D)where cross-functional team members and leaders are selected and initial tasks are assigned.
E)where the first version of a product enters the marketplace.

Accepted Answer

Key term definition-development.

Question 16

Customer experience management (CEM)is
A)the integration of the service component of the marketing mix with efforts to influence consumer demand.
B)the unique combination of benefits received by targeted buyers that include quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price.
C)the process of managing the entire customer experience within the company.
D)a cluster of benefits that an organization promises customers to satisfy their needs.
E)the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience.

Accepted Answer

Key term definition-customer experience management (CEM).

Question 17

A full-scale operating model of the product or service under development is referred to as a
A)sample.
B)framework.
C)template.
D)prototype.
E)blueprint.

Accepted Answer

Key term definition-prototype.

Question 18

Concept tests are part of which stage in the new-product development process?
A)development
B)screening and evaluation
C)idea generation
D)new-product strategy development
E)business analysis

Accepted Answer

Concept tests are external evaluations with consumers that consist of preliminary testing of a new-product idea rather than an actual product.Concept tests are used in the external approach to Stage 3 of the new-product development process-screening and evaluation.

Question 19

A general review of possible marketing and product synergies,economic analysis,and cannibalization potential would all take place during which stage of the new-product development process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)These activities are addressed at every stage except new-product strategy development.

Accepted Answer

The business analysis stage requires not only detailed financial projections but also assessments of the marketing and product synergies related to the company's existing operations.Will the new product require a lot of new equipment to produce? Will it cannibalize sales of existing products or will it increase revenues by reaching new market segments?

Question 20

A concept test is an
A)internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B)external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product.
C)internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D)in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E)in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Accepted Answer

Key term definition-concept tests.

Quiz 10: Developing New Products and Services

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the ________ stage of the new-product development process.

All of the following actions occur during the business analysis stage of the new-product development process except which?

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

Business analysis is the stage of the new-product development process

________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.

In the new-product development process,product ideas that survive the business analysis stage proceed to the ________ stage.

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

A prototype is a

Recently,the Google team announced its fleet of driverless cars had completed over 1 million miles of "autonomous driving." The Google driverless car is at which stage of the new-product development process?

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Development is the stage of the new-product development process

Customer experience management (CEM) is

A full-scale operating model of the product or service under development is referred to as a

Concept tests are part of which stage in the new-product development process?

A general review of possible marketing and product synergies,economic analysis,and cannibalization potential would all take place during which stage of the new-product development process?

A concept test is an