Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a
A)product placement fee.
B)bribe.
C)slotting fee.
D)product support fee.
E)shelf space allowance.

Question

Quizplus · Accepted Answer

Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves,the situation Birds Eye encountered.

Kroger Required That Birds Eye Pay $15,000 Per Month to Get