All of the following are true about product line extensions except which?

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Consumers who have a good experience with a product will transfer this favorable attitude to other items in the product class with the same name,the definition of product line extension.This strategy can result in lower advertising and promotion costs because the same name raises the level of brand awareness.A risk with line extension is that sales of an extension may come at the expense of other items in the company's product line.Line extensions work best when they provide incremental company revenue by taking sales away from competing brands or attracting new buyers.

All of the Following Are True About Product Line Extensions