The ratio of ________ to price is referred to as value.
A) prestige rating
B) perceived benefits
C) costs
D) anticipated quality
E) profits
Correct Answer:
Verified
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A)the value assigned to the
Q21: A reference value involves comparing the costs
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Q24: The practice of simultaneously increasing product and
Q25: Most consumers realize that the quality of
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Q39: The ratio of perceived benefits to price
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