Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick,click,and flip" strategy,which makes it a

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Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick,click,and flip" multichannel strategy.This strategy features an integrated mix of retail stores ("brick"),a website ("click"),and seasonal catalogs ("flip")that responds to where,when,and how its customers wish to browse and buy Eddie Bauer outdoor lifestyle apparel and gear.

Eddie Bauer Has the Distinction of Being One of the First