Several artists in Charleston,South Carolina participate in an art fair to sell their paintings.Each has a booth in downtown Charleston for two weekends in May so tourists and art lovers can look at their paintings and buy the ones they like.Each artist works in his or her own booth or hires help.In terms of the marketing channel,the booths at the art fair would be considered

Question

Quizplus · Accepted Answer

A retailer is an intermediary that sells to consumers.The booth is the intermediary between the artists and the consumers in this example.

Several Artists in Charleston,South Carolina Participate in an Art Fair