Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?
A) dual distribution
B) cooperative distribution
C) strategic channel alliance
D) global distribution alliance
E) multichannel distribution
Correct Answer:
Verified
Q80: MachineTools.com sells grinders, boring mills, and engine
Q81: Dual distribution is
A) a level of distribution
Q82: Corporate vertical marketing systems are
A) small, independent
Q83: Pharmaceutical companies sell some of their products
Q84: Multichannel marketing facilitates _, which means consumers
Q86: CPW (Cereals Partners Worldwide) is a _
Q87: A strategic channel alliance is
A) an arrangement
Q88: The three major types of vertical marketing
Q89: Starbucks relies on PepsiCo's distribution network in
Q90: One firm's marketing channel being used to
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