When considering the use of everyday low pricing,one should consider the impact on ________ because of EDLP's potential to affect product quality assessments.
A)competitors' promotional strategies
B)product benefits
C)convenience
D)maintained price
E)brand name and store image

Question

Quizplus · Accepted Answer

Because consumers often use price as an indicator of product quality,the brand name of the product and the image of the store become important decision factors in the adoption of everyday low pricing.

When Considering the Use of Everyday Low Pricing,one Should Consider