Which of the following statements regarding retail pricing is most accurate?
A)Consumers are unable to base their perceptions of a store's prices on a price of a benchmark item in the store.
B)Consumers are influenced more by a store's ambience than its prices.
C)Stores that offer rebates with long processing times may create negative consumer perceptions.
D)New technology has almost made shoplifting a thing of the past.
E)The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups.

Question

Quizplus · Accepted Answer

When store prices are based on rebates,retailers must be careful to avoid negative consumer perceptions if the rebate processing time is long (e.g. ,six weeks).

Which of the Following Statements Regarding Retail Pricing Is Most