Which of the following statements about advertising is most accurate?
A) Advertising has limited control as to when and where an advertisement will be used.
B) Advertising allows a firm to efficiently reach a large number of people.
C) A key advantage of advertising is its ability to use customized interactions.
D) Advertising can be a very effective attention-getter,especially for new products,but has little impact for repeat buys.
E) Advertising is one of the least costly forms of promotion because it reaches a pretested market.
Correct Answer:
Verified
Q86: Advertising refers to
A) any nonpersonal, indirectly paid
Q89: Which of the following is a strength
Q90: Which of the following statements about advertising
Q91: Which of the following statements about advertising
Q93: Communication with consumers who are not in
Q93: Which of the following is a weakness
Q95: Which of the following statements describes a
Q96: Which of the following is a strength
Q97: Personal selling refers to
A) a customer-directed flow
Q99: Which promotional mix alternative has the advantage
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