All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog)except which?

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Quizplus · Accepted Answer

Databases are the result of organizations' efforts to create profiles of customers so that direct marketing tools,such as catalogs,can be directed at specific customers.While most companies try to keep records of their customers' past purchases,many other types of data are needed to use direct marketing to develop one-to-one relationships with customers.Some data,such as lifestyles,media use,and demographics,are best collected from the consumer.Other types of data,such as price,quantity,and brand,are best collected from the businesses where purchases are made.

All of the Following Are Consumer-Related Data That Comprise a Direct