Though the most common form of compensation is a fee-based model,a(n)________ may also be compensated with a commission-based or an incentive-based model.

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The most common form of compensation for an agency is a fee-based model,although recent surveys by the Association of National Advertisers (ANA)indicate that there may be a shift away from this method.Another form of compensation is a commission-based model which pays a percentage of the value of media costs.Finally,advertisers that have implemented integrated marketing communication approaches have utilized incentive-based models.These plans typically link compensation to specific performance goals.

Though the Most Common Form of Compensation Is a Fee-Based