An aided recall posttest designed to determine the percentages of those who remember seeing a specific magazine ad,who saw or read any part of the ad identifying the product or brand,who read any part of the ad's copy,and who read at least half of the ad,is a(n)
A) attitude test.
B) prompted response test.
C) inquiry test.
D) concept test.
E) Starch test.
Correct Answer:
Verified
Q190: A limited-service agency is
A) an advertising agency
Q191: Tests conducted after an advertisement has been
Q193: Advertising agencies that specialize in one aspect
Q204: Directed to ultimate consumers, consumer-oriented sales promotions
Q205: The Starch test uses aided recall to
Q211: Sales tools like coupons and premiums used
Q212: A researcher asked Kelly, as a subscriber
Q214: When a company uses a(n)_,it is using
Q216: The Starch test uses a(n)_ to determine
Q218: The Starch test is an example of
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