IBM has 30 information technology hardware and software specialists,business consultants,and engineers working at Charles Schwab,a large brokerage firm,all under the direction of a senior IBM sales executive.They are creating and managing a complex financial planning system that helps Schwab clients with their retirement planning.This is an example of
A)transactional selling.
B)partnership selling.
C)strategic alliance selling.
D)creative selling.
E)synergistic selling.

Question

Quizplus · Accepted Answer

Partnership selling allows buyers and sellers to combine their expertise and resources to create customized solutions;commit to joint planning;and share customer,competitive,and company information for their mutual benefit,and ultimately the customer.

IBM Has 30 Information Technology Hardware and Software Specialists,business Consultants,and