Yahoo! allows its users to create a web page by picking the content (stock quotes,weather conditions,local TV schedules) they want to have displayed.This consumer-initiated practice is an example of
A) permission marketing.
B) personalization.
C) transactional website.
D) collaborative filtering.
E) customerization.
Correct Answer:
Verified
Q45: The consumer-initiated practice of generating content on
Q46: Permission marketing is dependent on the _
Q47: _ means a consumer has been given
Q48: The solicitation of a consumer's consent (called
Q48: Personalization refers to
A)the solicitation of a consumer's
Q51: Permission marketing refers to
A)the interactive,Internet-enabled system that
Q55: Monster.com is a leading online, job-hunting website.
Q55: The term _ refers to the ability
Q58: What is the standard for measuring a
Q58: Figure 21-1
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