Permission marketing refers to
A) the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
B) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to the individual's specific needs and preferences.
C) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
D) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
E) a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
Correct Answer:
Verified
Q46: Figure 21-1 Q46: Permission marketing is dependent on the _ Q47: _ means a consumer has been given Q47: Figure 21-1 Q48: The solicitation of a consumer's consent (called Q48: Personalization refers to Q53: Yahoo! allows its users to create a Q55: Monster.com is a leading online, job-hunting website. Q55: The term _ refers to the ability Q58: What is the standard for measuring a
A)the solicitation of a consumer's
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