The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are dimensions of ________,one of the reasons consumers shop and buy online.
A)choice.
B)communication.
C)customization.
D)control.
E)compatibility.

Question

Quizplus · Accepted Answer

Choice,one reason consumers shop and buy online,has two dimensions.First,choice exists in the product or service selection offered to consumers.Second,the interactive capabilities of Internet-enabled technologies provide choice assistance.

The Ability of Customers to Avail Themselves of Numerous Websites