One of the reasons for the continued success of Zappos.com is its ability to provide ________ in the form of chat rooms and carefully designed search tools.
A)chatbots.
B)choice assistance.
C)sales promotions.
D)adaptive selling.
E)bot assistance.

Question

Quizplus · Accepted Answer

Choice assistance is the interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices.Choice assistance is one of the reasons for the continued success of Zappos.com.

One of the Reasons for the Continued Success of Zappos