Office Depot promises an exceptional online shopping experience,free delivery for purchases over $35,buy-online-collect in store,and a wide range of products available for purchase in the store.Office Depot is following a(n)________ strategy.
A)cross-functional
B)interlocking marketing
C)multichannel marketing
D)dual distribution
E)market penetration

Question

Quizplus · Accepted Answer

Multichannel marketing is the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and marketspace-the cross-channel consumer.

Office Depot Promises an Exceptional Online Shopping Experience,free Delivery for Purchases