Which of the following is an important step in effectively implementing multichannel marketing?
A)Establish subbrands for catalog retailers and direct selling channels.
B)Immediately appoint a channel captain to avoid channel conflict.
C)Minimize the number of channels to avoid cannibalizing sales from stores.
D)Create a website that will engage visitors with interactive experiences that involve games,contests,and quizzes.
E)Start by documenting cross-channel consumer behavior with a customer journey map.

Question

Quizplus · Accepted Answer

Efforts to implement multichannel marketing involve three steps.First,it is necessary to document cross-channel consumer behavior.Second,marketers should employ communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with their current and potential consumers.Finally,companies should monitor and measure multichannel marketing performance.

Which of the Following Is an Important Step in Effectively