Figure 22-3

-In Porter's generic business strategies shown in Figure 22-3 above,which box represents a differentiation strategy?
A)Box A
B)Box B
C)Box C
D)Box D
E)This is not one of Porter's strategies.

Question

Figure 22-3
 
-In Porter's generic business strategies shown in Figure 22-3 above,which box represents a differentiation strategy?
A)Box A 
B)Box B 
C)Box C 
D)Box D 
E)This is not one of Porter's strategies.

Quizplus · Accepted Answer

Porter's four generic business strategies are cost leadership,differentiation,cost focus,and differentiation focus.Box C represents a differentiation strategy,which requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.

Figure 22-3 -In Porter's Generic Business Strategies Shown in Figure 22-3 Above,which