What is the primary disadvantage of employing a full coverage strategy?
A) Gaining market distribution will be costly.
B) The organization may be spread too thin because of the resource requirements needed to reach all market-product combinations.
C) The organization achieves neither marketing nor manufacturing synergies.
D) R&D-manufacturing has the difficulty of producing multiple new lines.
E) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization.
Correct Answer:
Verified
Q87: Ideally, in effective marketing planning, goals should
Q104: Based on a market-product grid framework,which marketing
Q106: Marketing plans must enable results to be
Q107: Based on a market-product grid framework,which marketing
Q108: Based on a market-product grid framework,which marketing
Q110: Which of the following statements best reflects
Q111: Which of the following statements best reflects
Q112: What is the primary disadvantage of employing
Q113: A trend likely to influence the strategic
Q114: General Mills is concerned with both selling
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents