General Mills is concerned with both selling its products and brands in countries around the world and obtaining ideas for new products from anyone anywhere who has a great product or technology.You can submit your great new-product or technology idea to General Mills online if the product or technology can
A)fit into the General Mills or Nestlé distribution systems.increases the chances for its success.
B)be copyrighted or patented in North America and Western Europe.
C)uniquely meet a large unmet consumer need.
D)be a totally new product category outside of General Mills' existing product lines.
E)facilitate the new General Mills diversification strategy by being a product or technology unrelated to consumer foods.

Question

General Mills is concerned with both selling its products and brands in countries around the world and obtaining ideas for new products from anyone anywhere who has a great product or technology.You can submit your great new-product or technology idea to General Mills online if the product or technology can 
A)fit into the General Mills or Nestlé distribution systems.increases the chances for its success.
B)be copyrighted or patented in North America and Western Europe.
C)uniquely meet a large unmet consumer need.
D)be a totally new product category outside of General Mills' existing product lines.
E)facilitate the new General Mills diversification strategy by being a product or technology unrelated to consumer foods.

Quizplus · Accepted Answer

General Mills is concerned with both selling its products and brands in countries around the world and also obtaining ideas for new products from anyone anywhere who has a great product or technology.But there's a wrinkle: The new product or technology must: (1)uniquely meet a large unmet consumer need,(2)fit into General Mills' product categories or brands,and (3)be a "game-changer."

General Mills Is Concerned with Both Selling Its Products and Brands