Which of the following is a typical objective for value-based planning?
A)Integrate sustainable development.
B)Demonstrate corporate integrity.
C)Contribute to the price of a company's stock.
D)Reduce employee turnover.
E)Identify new channels of distribution.

Question

Which of the following is a typical objective for value-based planning? 
A)Integrate sustainable development.
B)Demonstrate corporate integrity.
C)Contribute to the price of a company's stock.
D)Reduce employee turnover.
E)Identify new channels of distribution.

Quizplus · Accepted Answer

Value-based planning combines marketing planning ideas and financial planning techniques to assess how much a division or strategic business unit (SBU)contributes to the price of a company's stock (or shareholder wealth).Value is created when the financial return of a strategic activity exceeds the cost of the resources allocated to the activity.

Which of the Following Is a Typical Objective for Value-Based