All of the following are key problems that emerge in a firm's strategic marketing process except which?
A)Line operating managers often feel no sense of ownership in implementing the plans.
B)Bad news is filtered out as information goes up the line to give top management a very rosy picture.
C)Not enough time and effort is spent on data collection;therefore,the plans written are too vague to implement.
D)Plans are based on very poor assumptions about environmental forces.
E)Planners and their plans may have lost sight of their customers' needs.

Question

Quizplus · Accepted Answer

Key problems that emerge in a firm's strategic marketing process include: (1)bad news is filtered out as information goes up the line to give top management a very rosy picture;(2)plans are based on very poor assumptions about environmental forces;(3)planners and their plans may have lost sight of their customers' needs;(4)too much time and effort may be spent on data collection and writing plans that are too complex to implement;and (5)line operating managers often feel no sense of ownership in implementing the plans.

All of the Following Are Key Problems That Emerge in a Firm's