________ create a new market by initially reaching new customers through displacing an existing market's low-end product.
A)Distinctive competencies
B)Discontinuous innovations
C)Disruptive innovations
D)Synergy analysis frameworks
E)Continuous innovations

Question

________ create a new market by initially reaching new customers through displacing an existing market's low-end product. 
A)Distinctive competencies
B)Discontinuous innovations
C)Disruptive innovations
D)Synergy analysis frameworks
E)Continuous innovations

Quizplus · Accepted Answer

Disruptive innovations create a new market by initially reaching new customers through displacing an existing market's low-end product.The innovation eventually displaces the original product or technology,causing havoc for the organizations' long-range marketing plans that operate in the old,displaced market.

________ Create a New Market by Initially Reaching New Customers