Conditioning principles have been applied successfully in advertising.In an effective advertisement, the product or service being promoted is usually a(n):

Question

Quizplus · Accepted Answer

In an effective advertisement, the product or service being promoted is usually presented as a conditioned stimulus (CS) that, through association with positive images or feelings (unconditioned stimuli or US), elicits a favorable response (conditioned response or CR) from the audience.

Conditioning Principles Have Been Applied Successfully in Advertising