Gorn (1982) showed participants pictures of different-colored pens. Some pen colors were paired with pleasant music; others were paired with unpleasant music. As a free gift, participants were more likely to choose the pen colors associated with pleasant music than the pen colors associated with unpleasant music. Which choice correctly identifies the CS and the CR, respectively, in this study?

Question

Quizplus · Accepted Answer

The conditioned stimulus (CS) is the pen color, as it is the neutral stimulus that becomes associated with the unconditioned stimulus (pleasant or unpleasant music). The conditioned response (CR) is the liking for the pen, which is the learned response to the conditioned stimulus (pen color) after its association with the pleasant music.

Gorn (1982) Showed Participants Pictures of Different-Colored Pens