If you ask how much people like various letters of the alphabet, they tend to prefer the letters found in their own names. This BEST illustrates the _____ effect.

Question

Quizplus · Accepted Answer

The mere exposure effect explains how people tend to develop a preference for things merely because they are familiar with them. In this case, individuals prefer letters found in their own names because they are more exposed to these letters, making them more familiar and thus preferred.

If You Ask How Much People Like Various Letters of the Alphabet