When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. This BEST illustrates the _____ effect.

Question

Quizplus · Accepted Answer

The mere exposure effect explains that people tend to prefer stimuli that they have been exposed to repeatedly. In this case, shoppers have likely been exposed to certain brand names through advertising or previous purchases, which leads to a preference for those products.

When Buying Groceries, Many Shoppers Prefer Certain Products Simply Because