In the classic cognitive dissonance study, participants paid $20 to promote a dull task rated the task as more enjoyable than people paid $1 to promote it.

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In the classic cognitive dissonance study, participants paid $1 to promote a dull task rated the task as more enjoyable than those paid $20, because those paid only $1 experienced more cognitive dissonance and thus had to justify their actions by altering their attitudes to believe the task was more enjoyable.

In the Classic Cognitive Dissonance Study, Participants Paid $20 to Promote