The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs.
A)emotional
B)cognitive
C)learning
D)performance
E)customer habit

Question

Quizplus · Accepted Answer

Cognitive costs refer to the mental effort and time that customers invest in gathering information, evaluating options and making decisions regarding changing service providers.

The Switching Costs Associated with the Time It Takes Simply