The prepurchase stage consists of all of the following activities except:
A)the approach.
B)problem awareness.
C)information search.
D)stimulus.
E)evaluation of alternatives.

Question

Quizplus · Accepted Answer

The approach is not part of the prepurchase stage; it is typically associated with the sales process, where a salesperson approaches a potential customer. The prepurchase stage involves recognizing a problem or need (problem awareness), searching for information to solve the problem (information search), and evaluating different options to address the need (evaluation of alternatives). Stimulus can also be considered a part of the problem awareness phase, where an external factor triggers the recognition of a need or problem.

The Prepurchase Stage Consists of All of the Following Activities