A buyer's perception of value is considered a trade-off between:
A)product value and psychic cost.
B)total customer value and total customer cost.
C)image value and energy cost.
D)service value and monetary cost.
E)personnel value and time cost.

Question

Quizplus · Accepted Answer

A buyer's perception of value is a trade-off between the total customer value (what the customer receives from the product or service) and the total customer cost (what the customer gives up in the form of time, money or effort to obtain that product or service). Option A is not a commonly used term and does not accurately represent the customer's perception of value. Option C and E are not widely recognized terms for measuring value, and Option D excludes non-monetary aspects of value.

A Buyer's Perception of Value Is Considered a Trade-Off Between