A consumer's price sensitivity will increase as:
A)the perceived number of substitutes decrease.
B)switching costs increase.
C)the shared costs for the expenditure increase.
D)the perceived unique value of the service increases.
E)the customer's ability to build an inventory increases.

Question

Quizplus · Accepted Answer

When customers can build an inventory, they can buy in bulk when prices are low, making them more sensitive to price changes.

A Consumer's Price Sensitivity Will Increase As