The array of communication tools available to marketers including advertising,personal selling,publicity,sales promotions,and sponsorships are called:
A)the communication mix.
B)the communication strategy.
C)the impersonal sources.
D)face-to-face sources.
E)the noncommunication strategy.

Question

Quizplus · Accepted Answer

The array of communication tools available to marketers including advertising, personal selling, publicity, sales promotions, and sponsorships are called the communication mix.

The Array of Communication Tools Available to Marketers Including Advertising,personal