Which of the following is NOT a communications objective during the maturity and decline stages of the product life cycle?
A)Encourage repeat purchases.
B)Provide an ongoing contact with customers.
C)Create brand awareness.
D)Express gratitude to the existing customer base.
E)Confirm past purchase decisions.

Question

Quizplus · Accepted Answer

Creating brand awareness is typically more important during the introduction and growth stages of the product life cycle. During maturity and decline stages, the focus is on maintaining existing customer relationships and encouraging repeat purchases rather than acquiring new customers through brand awareness.

Which of the Following Is NOT a Communications Objective During