When targeting users versus nonusers,which form of communication can be used more often with the former than the latter?
A)publicity
B)advertising
C)service provider
D)public relations
E)sales promotions

Question

Quizplus · Accepted Answer

When targeting users, service providers can use direct communication channels to interact more frequently with them, such as email, SMS, chatbots, or customer service hotlines. These methods are more personalized and effective in maintaining engagement with existing users than attracting nonusers. Publicity and public relations may be useful for brand awareness, but they are not as targeted or consistent as service provider communication methods. Advertising and sales promotions may attract new users, but they may not be as effective in retaining and growing existing ones.

When Targeting Users Versus Nonusers,which Form of Communication Can Be