All of the following are broad categories of communication tools that make up the communications mix except:
A)personal selling.
B)sales promotion.
C)personal letters.
D)advertising.
E)publicity and sponsorships.

Question

Quizplus · Accepted Answer

Personal letters are not usually considered as a part of the communications mix as they are not mass communication tools that can reach a large audience. The broad categories of communication tools that make up the communications mix include personal selling, sales promotion, advertising, publicity and sponsorships.

All of the Following Are Broad Categories of Communication Tools